NILE | The Strategic Design Co.
HUMAN-CENTERED DESIGN, EXPERIENCE DEVELOPMENT AND IMPLEMENTATION
Nile is a strategic design consultancy focused on human-centered design, experience development and implementation.
The firm uses Design Thinking methodology to address clients’ questions on the future of their business, helping them explore what to make, inspire them to think how a product or service could work, and to evaluate if it does work.
Using a variety of design disciplines, Nile helps clients steer their business, and define, create, and shape solutions. Nile enables clients to execute their strategy by designing the right products, services and experiences based on the needs of their customers, employees and stakeholders.
Nile helps clients achieve goals related to product innovation, experience strategy, product and service optimization and adapting & adopting ways of working.
SERVICES INCLUDE:
Insight & Action
Make better decisions by grounding your data analysis in human behavioral insights. Then cut through assumptions and prioritize the most pressing issues for long-term change.Optimize & Engage
Enhance the customer experience across your new and existing channels to reduce pressure on internal resources, increase customer satisfaction and boost acquisition rates.Discover & Validate
Identify competitive opportunities for new products and services, prove their worth, and confidently take them to market.Adapt & Adopt
Reshape internal mindsets to activate your strategy. Help teams adapt and adopt your new and improved journeys straight away.
CORE CAPABILITIES:
Customer experience strategy ▪︎ Product and service design ▪︎ Proposition design ▪︎ Design & behavioral research ▪︎ Colleague experience design ▪︎ UX strategy ▪︎ UX design & testing ▪︎ Accessibility ▪︎ Design coaching & training ▪︎ Team augmentation ▪︎ Design futures
EXAMPLES OF OUR WORK:
Leading international bank
Designed a groundbreaking cardless payment system, leading to 60,000 new users in the first 5 weeks. The app won Nile the creative industries “Oscar” – a Cannes Lions Gold Award – in the Mobile Applications category.Online retailer
Redesigned the digital sales journey, increasing conversion rate, delivering an 80% boost in revenue growth, and a Trustpilot score of 4.6/5 from over 77,000 users.National savings bank
Optimized the organization’s call centre complaints journey, reducing the average cost per complaint from £72.20 to £1.04 — a 98% reduction.
World’s largest healthcare provider
Designed the UK’s first clinically approved online symptoms checker.
Nile brings award-winning human-centered design capabilities to DBI Network. The firm combines behavioral research, innovation, digital and omni-channel design with broader operational practices. Nile supports end-to-end business transformation and delivers targeted brand-aligned experiences.