FUSEIQ

FuseIQ is a strategy, transformation, and management consultancy with a reputation for helping build some of the world's most prominent brands.

The firm drives transformation by creating strategic clarity, uncovering breakthrough opportunities, and building mission-aligned organizations driven to excel. By seamlessly bringing together brand, strategy, innovation, and culture as an integrated discipline, FuseIQ helps clients drive exponential growth, sustainable competitive differentiation, authentic and engaging customer experiences, and transformational breakthroughs.

Working in a broad range of industries and across geographies, FuseIQ has deep experience helping some of the world's most successful companies win within some of the most dynamic and competitive categories in business.

SERVICES INCLUDE:

Brand
FuseIQ’s approach to branding focuses on identifying clients’ core strategic premise - creating strongly differentiated, highly relevant brands with a clear and compelling reason to exist. It is that sense of purpose that forms an organization's DNA, and provides an unwavering "True North" that guides and informs everything that the organization does.

Innovation
Whether in a B2C or B2B environment, FuseIQ’s innovation approach is grounded in multidisciplinary human-centered design. This creative and highly collaborative approach drives breakthrough thinking and uncovers opportunities to create authentic, consistent, and engaging customer experiences that build enduring preference and loyalty.

Strategy
The most successful strategies not only identify competitive opportunities, but also drive the organization forward, engage people in the vision, and lead the necessary strategic transformation. FuseIQ helps clients identify exponential growth opportunities, create sustainable differentiation, and build the culture and capabilities required for success.

Insights
Whether uncovering the uniqueness of a brand, assessing competitors' strengths and vulnerabilities, seeking opportunities to strengthen customer relationships, or evaluating new market opportunities, FuseIQ’s investigative approach to research is unbiased, objective, and relentlessly focused on answering the most critical strategic questions.

Creative
Grounded in the core strategic premise of the client organization, the firm’s approach to creative avoids lofty ideas and instead, translates the strategy and "proof" into the most compelling and consistent communications to drive brand awareness, generate demand, and deepen customer understanding and engagement through the right mix of campaigns and channels.

Culture
Culture is most often where the rubber meets the road. Merely aligning employees with strategy is rarely enough. What is needed is a purpose-driven organization that fully embraces and is inspired by its strategy and vision. Culture is embedded in all of FuseIQ’s engagements, whether the focus directly or indirectly involves people, culture, or change.

EXAMPLES OF OUR WORK:

Global Life Sciences Technology Provider

Led the strategic and organizational transformation from a product-driven company to a solutions and outcomes company through the creation and launch of a branded services and solutions organization. Drove double-digit growth of services, hardware, and software sales, and protected the company’s dominant position in its key markets.

Major North American Retailer

Overcame a flattened growth curve through brand repositioning, strategy clarification, and development of a purpose-driven organization. Created a revitalized customer value proposition leading to new, on-trend designs, a compelling new in-store experience, increased brand awareness, and a 21% revenue increase over two years.

US Microfinance Startup

Repositioned and rebranded this 8-year-old startup, and created a more intentional and culturally-aware customer value proposition and experience in harmony with the brand promise. The new strategy enabled exponential growth from 400,000 customers to nearly 6 million, fueled a highly successful IPO, and a 600% post-IPO increase in market capitalization.

FuseIQ works with DBI Network to help clients in the development of purpose-led strategy and the organizational transformation required for success. Industry experience includes life sciences, healthcare, financial services, technology and telecom, retail and hospitality, sports and entertainment, consumer packaged goods, consumer electronics, professional services, and automotive.

CONTACT:

Ethan Dulsky
ethan@FuseIQ.co